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About Us

Flawless In a Few Fuss-Free Minutes - That's What Pixi is All About!

Makeup to Wakeup

Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look.

Pixi's mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone - to look like you, your best you.

Pixi Petra

About Petra

Creator, Petra Strand has 20+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients.

Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for when you're on-the-go with no time to spare.

Pixi is all about youth enhancing multipurpose products to make you look like you, only better.

Pixi Petra Signature

Pixi Petra

Shop Glowing Favourites

Pixi Glow Tonic

GLOW TONIC

This multi-miracle working toner helps to exfoliate & brighten the skin, perfect for prepping your skin for makeup application.

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Correction Concentrate

Correction Concentrate

This highly pigmented, corrective concealer erases darkness, softens and blurs lines for a more rested, youthful appearance.

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Correction Concentrate
Sheer Cheek Gel

Sheer Cheek Gel

This sheer gel creates a natural, fresh-looking flush of colour to brighten and beautify your skin all day long.

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