Founder of Pixi Beauty, Petra Strand, shares her guide to "The Ultimate Wellness Weekend in Stockholm, Sweden" with Spa & Beauty Today. She discusses her favourite places to go in Stockholm, the Swedish influence on Pixi Beauty and her travel must-have products.
We bundled up Petra's top beauty products for travel! The Petra's Travel Glow Edit includes DetoxifEYE patches, On-the-Glow SHIELD SPF 50, Vitamin-C CremeSerum and Hydrating Milky Mist.
Founder-picked essentials for fresh, comfortable, healthy-looking skin, wherever you land!
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"Launched in London over 25 years ago, Pixi Beauty is a brand inspired by founder Petra Strand’s Scandinavian heritage. 'Growing up in Sweden, beauty was always about balance and simplicity. My grandmother always said good skin comes from good habits, fresh air, and taking care of yourself consistently. That stayed with me,' says Strand." - Spa & Beauty Today.
When asked about how her heritage influenced the brand, Petra said, "Scandinavian culture is deeply connected to nature, and it’s where I replenish. Long walks in the forest, cold water swims (maybe not), clean ingredients, and simple yet effective routines. This way of living and mindset shaped Pixi from the beginning.
I wanted to create a brand with effective, skin-loving products that fit into real life. The idea of glow for me has always been that fresh, healthy look you get after a walk outdoors or a great night’s sleep. That is very Scandinavian—a natural, healthy, luminous kind of beauty."
