Name: Choose Your Eye Colour Routine
Brand: Pixi Beauty UK
Price: 35.95 EUR
Availability: InStock
Rating: 4.8 (611 reviews)

Why You'll Love it. Lightweight, crease-free & long-wear liquid eyeshadow. Buildable colour that blends seamlessly. Smooths, hydrates & adds a refined glow to every gaze.

A collection of various colored eye liners, arranged side by side on a green background.

Why You'll Love it. Intense, ultra-smooth & waterproof! NO-smudge, no-budge stay put eyeliner perfection.Multi-use pencil for liner, shadow or lip looks.

Large Lash Mascara in multiple bottles on a pink background

Choose Your Eye Colour Routine

4.8

Rated 4.8 out of 5 stars

611

Online Exclusive

Light up your eyes with the Choose Your Eye Colour Routine trio. Personalise your look by choosi...

Light up your eyes with the Choose Your Eye Colour Routine trio. Personalise your look by choosing three essential eye favourites--EyeLift Max for brightening lids, Endless Silky Eye Pen for precise definition and Large Lash Mascara for dramatic, voluminous lashes. Save 20% with this £38 value kit. Make your selection below: Shade 1: EyeLift Max, Shade 2: Endless Silky Eye Pen, Shade 3: Large Lash Mascara

EyeLift Max - Shade 1 Endless Silky Eye Pen - Shade 2 Large Lash Mascara - Shade 3

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CUSTOMISE YOUR TRIO

EyeLift Max
• "One sweep, my eyes look awake & I'm done!" - Petra
• Long-wearing liquid eyeshadow
• Smoother, crease-free color payoff
• Easy-to-use, buildable formula
• Blends seamlessly for a soft-focus finish
• Infused with Avocado, Rosehip and Mango Seed Extract
• Paraben-free
• Cruelty-free
• Volume: 3.4 g/ 0.12 oz

Endless Silky Eye Pen
• Ultra-silky waterproof eyeliner pencil
• Delivers rich pigment in a single stroke
• Can be used as eyeliner, shadow, or lip liner for multi-use versatility
• Long-wear, smudge proof and budge-proof formula
• Hyper allergenic
• Paraben-free
• Cruelty-free
• Volume: 1.2 g / 0.04 oz

Large Lash Mascara
• "I envisioned a mascara that could deliver bold, beautiful lashes while also nourishing and caring for them." - Petra
• Extreme volume and intense colour in one sweep
• Buildable formula
• Oversized brush
• False look without clumping
• Water-resistant and smudge-proof
• Ophthalmologically approved
• Volume: 12 ml / 0.4 fl oz

• Step 1: Swipe EyeLift Max directly onto eyelids and blend with finger or brush.

• Step 2: Apply Endless Silky Eye Pen from inner corner of eye to outer corner in one single sweep motion.

• Step 3: If a smokier look is desired, blend immediately after applying as formula dries to a budge-proof finish.

• Step 4: Wiggle the Large Lash Mascara wand at the lash root to build pigment at the base of lashes, making the lash line look thicker.
• Step 5: Continue to tips of lashes, fanning outer lashes out toward temple and inner lashes in toward the bridge of the nose. Layer for more intensity.

EyeLift Max

• Mango Seed soothes & hydrates
• Avocado replenishes moisture
• Rosehip smooths & protects

Endless Silky Eye Pen

• Vitamin E helps improve skin elasticity
• Mica provides natural luminosity

Large Lash Mascara

• Vitamin E nourishes
• Panthenol strengthens lashes
• Bamboo Extract fortifies & helps to retain moisture

Cruelty
Free

Skin-loving
Ingredients

Multi-
purpose

Vegan

Customer Reviews

4.8

Rated 4.8 out of 5 stars

Based on 611 reviews

Total 5 star reviews: 511 Total 4 star reviews: 69 Total 3 star reviews: 19 Total 2 star reviews: 8 Total 1 star reviews: 4

95%would recommend these products

Slide 1 selected

Reviews Summary

Customers say these eye products glide on smoothly and stay put throughout the day. Many note the gentle application on delicate eye areas. The colors receive praise for their buildable nature and subtle shimmer. While most find the mascara volumizing and lengthening, some mention the brush size takes adjustment.

611 reviews

Sort

RS
Ramona S.
Verified Buyer
Reviewing
Endless Silky Eye Pen
I recommend this product
Age Range 35 - 44
Skin Tone Light
Skin Type Combination
Best To Use For Staying Power, Blends Well, Buildable, Finger-Friendly, Day Use
Rated 5 out of 5 stars
1 week ago
Silky Eye Pen
I absolutely love ❤️ this eyeliner! The grey is so pretty and has a hint of shimmer and doesn't move and isn't too harsh. I will continue to buy this product. I have been looking for an eyeliner like this for a while. I didnt want liquid because it can look a little harsh for everyday use but I've always loved how liquid stays put. This eye pencil stays put just like liquid does and it's so pretty. Goes with everything. Great Purchase! I love Pixi products period!
Was this helpful?
CS
Carla S.
Verified Buyer
Reviewing
Endless Silky Eye Pen
I recommend this product
Age Range 65+
Skin Tone Light
Skin Type Oily
Best To Use For Natural Look, Buildable, Finger-Friendly
Rated 5 out of 5 stars
1 month ago
Love the Slate color
The light makup is too lihht.
Was this helpful?
TM
Tammy M.
Verified Buyer
Reviewing
Endless Silky Eye Pen
I recommend this product
Age Range 55 - 64
Skin Tone Light Medium
Skin Type Dry, Sensitive
Best To Use For Multi-Purpose, On-the-Go, Day Use, Glam Look, Blends Well
Rated 5 out of 5 stars
1 month ago
Silly and glamorous
This is a fast and beautiful eye liner. I can't wait to purchase more colors.
Was this helpful?
CB
Charity B.
Verified Buyer
Reviewing
Large Lash Mascara
I recommend this product
Age Range 45 - 54
Skin Tone Light Medium
Skin Type Oily
Best To Use For Night Time
Rated 5 out of 5 stars
1 month ago
Mascara
Glides on and lengthens
Was this helpful?
KS
Karen S.
Verified Buyer
Reviewing
Endless Silky Eye Pen
I recommend this product
Age Range 55 - 64
Skin Tone Light
Skin Type Normal
Best To Use For Blends Well, Buildable, Highly Pigmented, Staying Power, Day Use
Rated 5 out of 5 stars
2 months ago
Intense colour. Glides on without dragging
It took me a long time to find an eye liner that didn’t drag, was easy and comfortable to use, and had a creamy intensity. This is what I’ve been looking for, and now I don’t use anything else. I’m 60, so the eye liners I used to use don’t work well for me anymore. It’s very soft to apply. You definitely need to wear a primer, or it smudges. With the primer, it stays in place really well. In summer it’s a good idea to keep in a cool place or it’s too soft.
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Frequently Asked Questions

Does Pixi test on animals?

Can I use during pregnancy / breast feeding?

Each pregnancy journey is unique and we always recommend consulting with your physician for advice on what to use during your pregnancy or when breastfeeding. Your physician will know your medical history best and can give their professional opinion on whether a product is safe to use after reviewing its ingredient list. All Pixi product ingredient lists can be found on the product pages on our website.

The product I want is out of stock. What happens now?

Do your products have a shelf life?

Pixi products are produced in small batches. Please refer to the period-after-opening symbol (open jar symbol) on the label of the product. This symbol can be found on all our products near the back or bottom of the outer packaging and will have a written number of months or years inside the jar symbol. For example, it will state 12M for 12 months. This means that the product stays potent and fresh for 12 months after you open it.

For best results, products should always be stored with the cap on and in a cool, dark place for maximum shelf life.

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